FIFA World Cup Qatar 2022
The FIFA World Cup Qatar 2022 has already started, don't miss the opportunity to launch betting offers and increase your ROI. Our optimization team prepared for you some useful advices to make your advertising campaigns more profitable and converting.
Dear Partner!
General recommendations
  1. Before choosing a betting offer to run, make sure that the list of the geos has no problems with local payment systems;

  2. We recommend focusing on geos where football is most popular.
    For example:
    3. Always ask about the size of the bonus (for the first deposit as an example). That will help you to build a simple funnel - creative -> landing -> registration -> first deposit;

    4. Start your experience with such ad formats as Pops and Push-Notifications. We also recommend trying the alternative creative ad formats: Mobile Push-up, On-page Notification, and Interstitial. In creatives, you can mention the average coefficients, date, names of playing countries - this significantly raises user engagement;

    5. The more approaches in creatives you are using, the better your results are. Try different triggers in texts and images. For example:
    - bonus
    - win-win bet
    - vs as a confrontation between teams
    - link to the best odds
    - multiple bets, group win, etc.

    Place buttons on images (with countries, coefficients, flags) using different thematic icons dedicated to the World Cup.

    6. Keep an eye on your productivity funnel. If the campaign hasn't gained even 10 registrations, you should not expect a big outcome, so it's better to focus on another one.
    On average, 1 deposit per 15-20 registrations.
    Usually, the full cost recovery can be calculated within a month, or even later (depending on the offer conditions).

    7. Recommended ad frequency for a start - 3/24

    8. Recommended pricing options - CPM/CPC


    Targeting recommendations